The universe is a pure and infinite space. We use the metaphor of purity and fuse it to an alcoholic beverage that bases its quality on various distillations, seeking a smoother and filtered flavor.
The concept of the rocket is aspirational. Historically, humans have always wanted to reach for the stars. Cross the space. The rocket symbolizes the possibility of touching the sky, fulfilling the dream reaching the top. The acronym VK8 is a reduction of the name VODKA and infinity represented by the number 8.