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CATWINE – Eduardo del Fraile
CATWINE

El mundo está dividido entre la gente que adora a los perros y la que ama a los gatos. Son dos tipos de personas. Quizás los gatos mantienen un perfil más íntimo y reflexivo.

Llevar un pequeño felino al frontal de una botella y hacerlo realmente saliente fue un concepto que se apareció en el estudio, hace ya 5 años. Ha habido muchas dudas si era necesario que la cabeza saliera tanto. Pero esta forma medianamente incómoda, que rompe completamente con las formas esbeltas de la botella, representa esa libertad anárquica en la que viven los gatos.

La uva es una Pinot Noir, una uva muy oscura que enfatiza el aire de misterio que provoca la botella.

Diseño de Packaging, Diseño de producto, Naming.